Loyce Lema is Executive Director of Envirocare, based in Dar-es-Salaam, one of Egmont's partners in Tanzania.

What led you to set up Envirocare?

I am a Tanzanian, from a country rich in land, minerals and tourism attractions, with peace-loving people and a stable political system. The sad part is that 56% of our people go hungry and 38% of them live below poverty level. Seeing the contradictions between the potential and the poverty, I asked myself how I could make a difference. This is what gave me the inspiration to start a local NGO – Envirocare – to conserve the environment while improving livelihoods in local communities. I wanted to change people’s attitude towards poverty and to create a centre of excellence in working for a clean and safe environment that can benefit all citizens equally and in a sustainable way.